the fatter the better basic info : presentation half way :
Study the ultimate boldness of a type. Make the fattest type in the world. How fat can you go? The fatter the better!
We found out that the blackness of fatness is about ratios. A bold type is bold only when it's compared to the regular cut. How about really fat one? A black square does not look fat or heavy, but when you have some small details which you can compare the huge black mass, the heaviness can be accomplished. So it's all about contrast here.
Our starting point was claredon. The next task was to find which parts of the letters could be made fatter. We did not want take the obvious route to just make the wider parts of the letters even more fatter or just to expand the whole letter. Instead we decided to figure out the essential parts of the letters and expand just those. That way the nonessential parts could be expanded to such extremes that they are not recogniseable any more. Finding the essential parts could have been the theme for the whole workshop so we used and existing implementation called Canyon. Also we found out that we could make two versions, upper fat and lower fat by just making the opposite parts fatter. The resulting typeface at this point was very ugly and not as fat as it could have been. We decided the make the type better and fatter on the second part of the workshop. The first version was used as skeleton for the new fatter one. After all it was a good decision, since some usual problems got solved making the first version.
Even the first type was based on Clarendon we found out that I would be more interesting to use the new type just as a starting point and let the design find it's shape freely. From the early days of the workshop we had this idea that we absolutely should bake the letters at some point. The final type is a fat font with very tiny inner forms. The idea of baking indirectly influenced the forms of the letters absolutely, even it was not studied before the final letters were done in Fontographer. The minimun size to use the type is 180 points. Below that the inner forms are very unpleasant. The type works best on very large sizes and short words. More than six letters is way too much. With slight modifications the type could be applied in to a baking mold.
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