shop lettering basic info : thoughts and ideas : presentation half way :
Take an existing shop in Helsinki and make a new lettering for this shop. For the window, or for a plate outside. Maybe he even needs a new text to promote his company? Make him sell more with your type.
what to do
Choose a shop in Helsinki from which you think it will sell much more with your new lettering.
Make a hand lettering on a big size for this shop.
Present this to the shop-owner, how will it look like in his shop?
Make 2 spreads for the Pts. magazine.